Joy

Brief

JOY is a British fashion and lifestyle brand renowned for vintage-inspired womenswear, classic yet contemporary menswear, unique accessories, and quirky gifts. A quietly eccentric and subtly cool Brit stamp marks everything from JOY’s bespoke store interior to our lovingly curated collections.

We want a 20-second animation to use on our social media platforms(Instagram, Twitter) that celebrates LOVE, LIFE and LAUGHTER.

We’re open to how that can relate to our brand; it could be a comfort blanket you had as a child or a favourite shirt or dress which always lifts your mood. We want something vibrant, fun, quirky and full of character.

Please don’t make the animation overtly branded while we want it on the end frame. We want the animation to be about the concept of Joy, with a connection to fashion without it being an overt commercial for our store.